Celebrating Nova

Nova Askue

Anyone who’s been in the shop – over the last 9 years – has probably encountered Nova, she’s the heart and soul of our shop, the very definition of re-souL. Nova came to us right out of college with serious ambition and a mid-west mindset. Turns out, that was the very thing re-souL needed. Nova, for nearly a decade, has set the pace, defined the company and won the hearts of our customers, too many to count.

With a heavy heart, today we announce that Nova is moving on. She and her fiancé Nick are taking their talents to Lopez Island (Washington) to pursue their dream. They are opening a restaurant on Lopez called Ursa Minor! They are on track to open next month.

Many of you have talked with Nova on the phone, met with her in the shop, or know her from other experiences – but let’s just say that no one has ever experienced personal¬†service the way that only Nova can deliver. We ask, have you ever received better honest service from a retailer – ever- than Nova? We didn’t think so.

What you may not know is that Nova has also been the driving force behind our website, our marketing, our social media and everywhere you experience re-souL. Not a single image gets to you without Nova’s approval. So if you’re a fan of our website, our blog, our Facebook, our Instagram, google+, or whatever…. you can thank her for making it happen.

Please know that while the staff at re-souL will miss Nova dearly, we will strive to provide the superior service that makes re-souL famous. Legh, Maggie, Margaret, and Katie have everything it takes. We are fortunate that Nova will still be helping out behind the scenes from time to time while we go through this transition.

Nova’s last day in the shop is Thursday, March 30th. Please consider taking a moment to stop by and wish Nova the best in her new venture.

We love you, Nova! Your hard work and dedication¬†were an integral¬†part of our team and the growth of re-souL. As you turn the page in your life’s story,¬†we join together in wishing you every success¬†in your new endeavor, Ursa Minor!

If you would like to learn more about Ursa Minor on Lopez Island, click here.¬†Follow Ursa Minor’s Instagram¬†account¬†to see the progress they are making for the opening.

 

 

 

Behind The Scenes of Our “Shelley” Shootie

re-soul shelley shootie progess

Original Sketch and Prototype of Our Shootie

Ever wonder how a shoe comes to be? It’s not as simple as it seems. A lot of thought and development go into making a shoe. After all, it’s a 3-dimensional object that needs to fit well as well as look good! Other than designing and developing a shoe into a prototype, actual manufacturing¬†of a shoe is really interesting.

Below are photos that were taken at one of the factories we use to make re-souL shoes. We will try and navigate you through the pictures taken at this factory in Peru. This particular style we¬†named the “Shelley”. It’s not quite a shoe and yet not quite an ankle boot, it’s what we¬†like to call a “shootie”.

re-soul shelley shootie progessre-soul shelley shootie progess

In these photos above, the pattern of this style, the lining, and the upper materials are sewn together for each size and color. The outside welt that goes around the shoe between the upper and the sole is having glue applied before the lasting of the shoe takes place.

re-soul shelley shootie progessre-soul shelley shootie progess

Here we can see the shoes that have been put on the last. The “last” is the form used to give a shoe its shape. You can see the welt and the sole from a side view before the heel block will be attached.

re-soul shelley shootie progessre-soul shelley shootie progess

After the shoes come off the last, and the heels have been attached, they await the final stages before boxing them up for shipment. They are cleaned up, waxed, buffed and stuffed with tissue.

re-soul shelley shootie progessre-soul shelley shootie progess - 15

Lefts and rights are matched up¬†and the final inspection is done. They are boxed up and ready to be sent to us. We can’t wait!

If you’d like to shop the Shelley shootie go to our website.

All photos courtesy of Jessica Gomez.