Here at re-souL we have always had an eye out for quality, distinctive and conscious products. It’s part of why we exist in the first place and one of our key driving principles when choosing what we sell in our store. So of course we were absolutely thrilled when we started carrying Australian brand Bellroy in our little Seattle shop.
Started in 2010 by surfers Andrew and Hadrien who lived between Bells Beach and Fitzroy, (hence, the name Bellroy) Bellroy is a combination of the two worlds. Wallets designed to function between work and play, taking inspiration from the lifestyles of an urban town like Fitzroy and the coastal surf town of Bells.
Bellroy’s main goal is to help you slim your wallet through inventive and just downright cool ways of storing your cards, receipts and cash. But just slim isn’t enough. They strive for their products to look elegant, be functional and fun to use.
They have 5 insights that guide them in the design process. Here is what they have said about these key things as quoted in Opumo.
1/ Work & Play are merging – more than ever, our social and business lives intersect. We need to have toys that can make these transitions with us.
2/ Guys carry more stuff – men and women carry more technology and items more than ever before. We need new ways to protect and access these, without compromising on size or style.
3/ We want deeper brand relationships – no longer do we want to just be sold to. These days we want brands that have strong values, brands that engage with us openly and honestly, with social and environmental considerations a must. This stuff is not easy to live up to, but it’s worth trying for.
4/ This is not for a sedentary lifestyle – it’s nice to be able to ride to work, run for the bus, or take off on an impromptu surf trip. Our products are made to adapt to anything you throw at them (well, maybe not the kitchen sink – but can you even throw a kitchen sink?).
5/ Modern Craft is not an oxymoron – we want to combine modern progress and insights with the joy of the craft world. Beautiful pieces that tie these two places together.
With a narrow focus, constant learning, agile processes and creative thinking, they continually improve the solutions to the perfect carrying wallet and having your pocket contents adapt along with you. Making them the ideal wallets for the individual who seeks different alternatives to the standard bi-fold.
To see more styles and find the perfect match for you visit resoul.com.